There is no denying the power of social media. From kindergartners to grandparents, people all across the world are going online to share their lives and their interests. It is a wave that continues to rise and one that businesses of all types are attempting to take advantage of.
Old Navy Combines Custom Vending and Social Media
As a recent article from In Style notes, even vending machines are now part of the social media equation. Clothing company Old Navy decided to draw attention to its $1 flip-flop sale by dropping off custom vending machines in random places – machines that would dispense free flip-flops for a tweet. Interested consumers could keep track of these machines on Old Navy’s Twitter.
This effort by Old Navy demonstrates that such marketing avenues have true potential for businesses savvy enough to learn about and utilize social media platforms. Unfortunately, not all vending machine owners have million dollar marketing teams to come up with such interesting social media campaigns. For many owners the idea of marketing through social media may seem foreign and even intimidating.
However, there are companies working to make things easier. Fanwise offers a way for vending machine owners to create positive social media feedback in exchange for free products. More options like this are bound to appear as the desire for a social media presence grows among businesses.
Why Social Commerce Matters for Vending Machine Owners
Social media like Twitter and Facebook allow businesses to deliver interesting content and promotions to customers that want to be communicated with. If someone likes what a company is selling and chooses to connect with them through social media, the stage becomes set for ongoing interaction. This makes it easier to build your brand with customers and allows them to say positive things about your company. The more positive reviews and pervasive your brand becomes, the more profit you can expect to generate.
The best part about all of this is that it is free for companies to take advantage of. It may take some effort on the part of vending machine owners to find the right balance, but once they do they will have a new marketing channel that reliably delivers customers to their machines.